When it comes to high-performance footwear and athletic apparel, NOBULL has carved out a distinct niche in the fitness world. Known for their minimalist design, durability, and no-nonsense branding, NOBULL products have developed a loyal following among CrossFitters, weightlifters, and everyday athletes. But one question continues to pop up for fans and curious shoppers alike: Where are NOBULL gym shoes made?
A Quick Look at NOBULL’s Origins
NOBULL was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer. Tired of over-engineered gym gear and over-the-top marketing in the athletic wear industry, they launched NOBULL brand with a simple philosophy: gear that performs with no gimmicks—just what you need and nothing more.
The name “NOBULL” itself is a play on words, reflecting the brand's core message: no bull**—just high-quality, straightforward athletic gear.** In 2023 BODYARMOR founder Mike Repole, became a majority stakeholder. Tom Brady of NFL quarterback fame, merged his brands with NOBULL in 2024.
While NOBULL started with just one product—the now-iconic Trainer, a tough-as-nails cross-training sneaker—it has since expanded its offerings significantly. Today, NOBULL sells:
- Trainers and running shoes for cross-training, strength training, running, and everyday wear
- Apparel for men and women, including workout tops, leggings, shorts, and outerwear
- Accessories like gym bags, socks, and headbands
- Specialty products for sport-specific training and competitions
Their gear is particularly popular with CrossFit athletes and has even been the title sponsor of the CrossFit Games, putting the sneaker brand NOBULL in front of a global audience of elite fitness enthusiasts.
So, Where Are NOBULL Shoes Made?
NOBULL shoes are manufactured in China and Vietnam, like many other major footwear brands. While the brand is headquartered in Boston, Massachusetts, the actual production takes place overseas.
Our products are made in a combination of locations, including both domestic and international facilities. We only work with production partners that meet and exceed our quality and ethics standards and maintain oversight of factory production quality and labor conditions. Our due diligence includes routine product testing, audits, and partnerships with external supply chain organizations. – The NOBULL website.
This international manufacturing strategy helps NOBULL maintain fast production and stay competitive on pricing. Each shoe is “designed in the U.S”, often using materials like SuperFabric®, a flexible, abrasion-resistant textile used in many of their best-selling trainers.
Made in USA Alternatives to NOBULL Sneakers
New Balance 1540v4
The New Balance 1540v4 Fresh Foam midsole creates ultra-cushioned support. The engineered mesh top provides support and breathability. This New Balance running sneaker is available in sizes for both men and women. New Balance sneakers are assembled in Massachusetts.
Similar to: NOBULL Journey
SAS Tempo Lace Up Sneaker
The SAS Tempo Lace Up Sneaker is a great choice for an American-made cross-trainer sneaker. It has a breathable mesh upper that is lightweight and comfortable. This sneaker has an Ultra-Lite® midsole and a Meramax® outsole, both of which are durable and shock absorbing which makes them great for running. Available in sizes for men and women. SAS footwear is manufactured in Texas.
Simalar to: NOBULL Drive
