What is the Whole30 challenge? It's the popular challenge where you only eat the most nutrient dense foods for 30 days. The idea is that you'll reconnect with what you're eating. It's not a diet, and it's not about losing weight. I did lose inches though, and also noticed that my skin glowed. Those are great results, right?

I've just started my fourth round of the Whole30 challenge. While I see many people have lost weight on the challenge, I'm not doing the challenge for that reason, but rather to detox from all the binge eating I've been doing recently, to feel healthy, and to reconnect with foods I love, like leafy greens and good fats, like avocados.

I eat good foods like these daily, but then when you add pizza for dinner, it nullifies any good eating. It's time to stop all that, and I'm excited for my latest round of Whole30. Yay! I'm ready to share my best Whole30 Challenge tips with you plus some amazing Made in USA products I've discovered along the way for your Whole30 grocery list. This post has been updated with new information.

What is the Whole 30 Challenge?

The challenge excludes the following foods, and any by-products from them:

  • Alcohol
  • Sugar
  • Dairy
  • Grains (and corn)
  • Legumes (including peanuts)
  • Additives, like MSG, sulfates, soy lecithin, carrageenan, and corn starch (Here's the official information about additives.)
  • Do not consume baked goods, junk foods, or treats with “approved” ingredients.
  • No eating foods with no brakes. No snacking, unless it's an emergency, which brings us to this list!

Yes, no sugar of any kind, added to anything you consume. You can eat fruit though. The rational behind this is that sugar offers no nutritional value, but fruit has fiber and vitamins and minerals alongside their naturally occurring sugars.

What to Eat During the Whole30 Challenge

  • Fruits
  • Vegetables (just not corn, and not in the form of fries or chips)
  • Meats, seafood, and eggs
  • Nuts and seeds
  • Natural, healthy fats
  • Emergency Snacks (see our list below)

My top 4 tips for making the Whole 30 a success for YOU:

  1. Don't be afraid of fat. Each meal requires you to eat healthy fats. They will keep you full.
  2. Keep it SIMPLE. You don't have to make new, complicated recipes. Save time by cooking with foods you already love.
  3. Flavor, flavor, flavor. Make sure you're adding citrus, seasoning, herbs, and fats to your food, and you won't be bored.
  4. Plan ahead. You don't want to arrive home hankering to eat and not have anything in mind for your meal.

Hopefully the products below will make it easier for your to find products to help you make your Whole30 a success.

Our Favorite Whole30 Emergency Snack List – American Made Finds

You'll want to make sure you have a variety of foods so you don't get bored. You'll also want to have emergency foods on hand so you can maintain your good habits even in a pinch. These snacks, dried fruit and energy bars, aren't meant to be a late-night snack or replacement for another sugar craving, but rather fast fuel to have after working out. Here are a few of my favorites to have on hand.

Whole30 Compliant Meat and Veggie Bars

Wild Zora meat & veggie bars are incredibly flavorful, moist, and tasty. It's a jerky we love. Zora herself makes paleo and Whole30 approved jerky in Colorado. It's grain-, gluten-, soy-, nut-, and dairy-free. It's made with grass-fed beef that is free of antibiotic or hormones. The full ingredients, including, grass-fed beef, organic fruits and vegetables (red bell pepper, apricots, dates, kale, garlic and onion), spices, cayenne pepper, sea salt and celery powder. Wild Zora jerky is made in Colorado.

Wild Zora has two new pork flavors. The apple pork is made with natural pork (raised without added hormones or antibiotics), and organic fruits and vegetables including, kale, apple, apricots, dates, parsley, sage, rosemary & thyme, sea salt and cinnamon.

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Wild Zora - Meat and Veggie Bars - Paleo Jerky #paleo #whole30 #usalovelisted

Circle B Ranch brings you its newest product, Big John’s Hawaiian Pork Snack SticksThey are super flavorful and the most moist and tender jerky sticks I've eaten, which I appreciate. With ingredients only including Pork (from free-roaming Heritage Berkshire/Kurabota hogs), Dried Pineapple, Salt, Spices, Onion and Garlic Powder, Celery Powder, and Lactic Acid Started Culture, these sticks are perfect for the Whole30. They have 5g of protein, 90 calories, 170 mg sodium and no carbs or sugar making them a great source of healthy fats perfect for the Keto diet. There are no add any hormones or use antibiotics and they are 100% American made, from MissouriNOTE: The Nitrite Free Bacon Snack Stick and Nitrite Free Jalapeño Bacon Snack Stick contain added sugar, not compliant with the Whole30. Whole30 Meat Snack Sticks from Circle B Ranch - Made in USA - Made in Missouri

Vegan Whole30 Jerky

Chewy, refreshing, and bursting with flavor, Watermelon Road is bringing new meaning to  jerky. I love this vegan jerky option because it's so true to flavor and has the perfect chewy consistency. Founder Jamie Melzer, and her team, hand slice fresh produce and then marinate it in citrus (fresh lemon or lime juice depending on the flavor). This process acts as a natural preservative without the need for any refined sugars or sulfites. The produce is then seasoned with herbs and spices and gently dehydrated at low temps (between 115-125 degrees) until it reaches the perfect jerky-like consistency. Choose from two compliant options, Watermelon Lemonade or Pineapple Mojito.

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Whole30, Paleo and Vegan Jerky From Watermelon Road - Whole30 Vegan Paleo Snacks - 10% off code USALOVE #whole30 #vegan #paleo

See our full list of Whole30 compliant dairy-, gluten-, MSG-, nitrate-, soy-, and sugar-free jerky options. 

Whole30 Compliant Fruit & Nut Bars

OMG, thank you Thunderbird. Your bars are sinfully delicious and so appreciated for their clean ingredients. I don't know why, but I didn't expect to like these bars as much as I do. One flavor is better than the next! The following flavors are compliant: Hemp + Sunflower + Pumpkin Seed, Cacao + Hemp + Walnut, Apple Pie, Cashew + Fig + Carrot (which tastes like the best Fig Newton you'll ever eat), Hazelnut + Coffee + Maca, Pecan Peach Vanilla, and Pecans + Goji + Pistachio.  From ThunderbirdKids, the Fruit Punch and Apple Pie are compliant. While the Texas Maple Pecan does not contain sugar, maple extract is not compliant because it has alcohol in it. Thunderbird products are made in Austin, Texas.

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Thunderbird fruit and nut bars are absolutely incredible and the best Whole30 friendly ones I've ever had!

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RxBar makes a variety of Whole30 compliant bars. They are unique because the base of them is made with egg whites and the varieties differ based on the nuts and fruits added. The complete ingredient list for the Whole30 RxBars comes in the following offerings, Apple Cinnamon, Blueberry, Coconut Chocolate, Coffee Chocolate, Chocolate Sea Salt, and  Pumpkin Spice. The ingredient list includes a base of egg whites, figs, cashews, and almonds. The newest flavors include Mixed Berry, which has more texture with larger pieces of almonds and dried berries, making it my favorite flavor!

 RxBar Protein Bar and other Snacks #whole30Challenge #usalovelsited

If you're looking for a nut-free energy bar, you'll love these. Bearded Brothers energy bars are legit.  These energy bars are raw, organic, vegan and gluten-, and soy-free. You’ll recognize all the ingredients in the bars too. My favorite is the Radical Raspberry Lemon Energy Bar. It has a bold raspberry flavor and finishes with a tart fresh lemon flavor. The Radical Raspberry Lemon is made of  organic figs, organic dates, roasted organic sunflower seed, organic shelled hemp seeds, organic raspberries, organic chia seeds, organic cold pressed lemon extract, and sea salt. Bearded Brothers makes its products in Austin, Texas. 

Bearded Brothers Raspberry Lemon #whole30 #vegan #glutenfree #usalovelisted

YAWP! makes gluten-free, paleo and Whole30 compliant bar. This is the only crunchy crispy bar I've found that's Whole30 compliant. My favorite of the three flavors is the Naked Bar. It is made of organic almonds, organic dates, organic sunflower seeds, organic pepitas (pumpkin seeds) organic black sesame seeds, organic cinnamon, and Himalayan salt. If you enjoy chai spices, you'll also love the Coconut Chai. The spices are pretty strong, so I like it best eaten with tad of almond butter for perfect pre- or post-workout fuel. YAWP! bars are made in North Carolina.

Whole30 Paleo Gluten-Free Crunchy Bars We Love #whole30 #glutenfree #paleo #usalovelisted

Get excited for Larabar‘s newest flavors, Fruit and Greens. These are my favorite flavors to keep on hand for Whole30 because they include greens, and not just fruit, dates and nuts. Remember these are to be eaten in case of emergencies and not to replace a sweet craving. Don't miss out on these flavors packed with greens and fruits. Unlike the original Larbars which have a base of dates and almonds, the base of these is apricots and cashews, so they are a bit less sweet. They remind me of fruit leather, but thicker and chewier. I'm in love! Everything LARABAR makes is gluten-free, kosher and non-GMO, with many vegan, dairy-free, and soy-free options. NOTE: Larabar is owned by the parent company, General Mills, so if you're interested in supporting small businesses, try the other snack options listed above.

Larabar GMO Free Fruits & Greens Bar #whole30 #vegan #usalovelisted

Whole30 Essentials To Keep On Hand

Non-Dairy Creamer

If you're looking for rich, flavorful coffee that you'll be excited to drink, I recommend Nutpods Hazelnut Unsweetened Dairy-Free Creamer. It's made from heart-healthy almonds, MCT-rich coconuts, and is free from carrageenan, dairy, soy, gluten, and sugar. It's made from simple ingredients including purified water, coconut cream, almonds, natural flavors, and contains less than 2% of acacia gum, sunflower lecithin, dipotassium phosphate, gellan gum, sea salt. While I never use creamer in my coffee, but just almond milk, I find that the richness and texture from Nutpods makes a real difference in making me excited for my coffee every morning while on the Whole30 or not!

Whole30 pro hack: If you're looking for a less expensive non-dairy creamer, try adding a few teaspoons of full fat organic coconut milk to you coffee. 

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Nutpods Vegan, Gluten-Free Whole30 Paleo Creamer #whole30 #paleo #usalovelisted

I love making Bulletproof coffee to start my day with fat and protein. Further Food Collagen Peptide is my go-to source for Whole30 and Paleo friendly collagen. I love how it enhances my coffee, while being truly flavorless. The collagen is from pasture-raised, grass-fed bovine. They also sell Collagen Peptides Travel Packs which are convenient when you're on-the-go. Further Food is a women-owned & operated mission-driven organization dedicated to promoting the philosophy that real food heals. Further Food Collagen Peptides Protein Powder - Paleo, Keto, Vegan, Organic, Non-GMO, Sugar-Free, Dairy-Free, Soy-Free

Another product we love, especially since it's sugar-free, is the Further Food Daily Turmeric Tonic. It is a vegan turmeric adaptogenic herb and superfood blend. I love making  golden chai latte with it by adding it to hot frothed nut milk. The blend of spices including black pepper, cardamon, cinnamon, cloves, ginger and turmeric make it a flavorful, and spicy mix I love. Further Food Daily Turmeric Tonic - Paleo, Keto, Vegan, Organic, Non-GMO, Sugar-Free, Dairy-Free, Soy-Free

Avocados will be your new best friend during the Whole30 Challenge. While I typically like to purchase fresh avocados and eat them with eggs for breakfast, I love the taste and convenience of having great guacamole on hand. I love GoodFoods Guacamole. It tastes fresh and vibrant because it only has real, clean ingredients – no additives, sugar or preservatives. The Whole30 compliant varieties include Chunky Guacamole, Spicy Tomatillo Guacamole, and Pineapple Poblano Guacamole. They are sold at many national retailers including Costco, BJ's, Walmart, Sam's Club, and Target. 

Whole30 Compliant Guacamole - Pantry Must Haves #whole30 #usalovelisted

Get Excited About Hydration

I already drink lots of water, but it can get boring if its the only thing I drink. Especially if you do Whole30 in the summer, get yourself some tea to make iced tea. I particularly love Numi because their teas are organic and have no additives. I was surprised to find that some brands add ingredients like corn starch to their tea. What!?! Ick. Be sure to check the ingredients, even for something seemingly simple like tea! Here are a few of my favorite Numi Organic Tea flavors to make iced tea with. I love brewing about six servings at a time so I can take it with me when I'm driving around town.


Whole30 Drinks - Numi Organic Tea - Our Favorite Clean Tea to Stay Hydrated and Caffinated #whole30 #usalovelisted


Kick Start Your Day with Bone Broth

I've tried numerous bone broths sold in stores and online, and so far Osso Good Broth is my favorite. They make their Paleo friendly and Whole30 approved chicken broth from pasture raised chicken and organic, GMO-free ingredients. It is gluten-free and contains no salt or artificial flavorings. It contains clean ingredients including, filtered water, organic chicken, organic carrots, organic tomato, organic onion, organic celery, organic garlic, organic apple cider vinegar, organic mushrooms, organic parsley, organic thyme, organic peppercorn, and organic bay leaves. I like to add Real Salt and turmeric to mine to enhance the flavor. 

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Whole30 Approved Osso Good Chicken Bone Broth - Made with Pasture Raised Chickens #usalovelisted #paleo #whole30


For Thai Curry, Salsa, and Hot Sauce Lovers

It's never a bland moment with Yai's Thai Whole30 approved, and gluten-free hot sauces and salsas. We love that Yai's Thai uses simple and healthy ingredients without sugar or artificial ingredients. Yai means grandmother in Thai, and this line of Whole30 condiments used traditional Thai ingredients for unique, bold and zesty flavors that pair well with everything from eggs to fish and beef. The hot salsa packs quite a punch. It's the perfect balance of these simple ingredients, tomatoes, onions, ginger, cilantro, garlic, organic lime juice, sea salt, thai chilis, and black pepper. I love the ginger, cilantro, lime add to the salsa; it makes for a unique and refreshing salsa, unlike any I've had before.

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Whole30 Approved Sauces and Salsa from Yai's Thai #whole30 #usalovelisted

Your Go-To Dressing

Flavor is key while doing the Whole30. You don't want to feel like you're eating bland food that isn't satisfying. You already know how much I love Dress It Up Dressing. Each dressing is made from a base of extra virgin olive oil, their respective vinaigrette,  garlic, and sea salt. A few of the varieties include balsamic vinaigrette and dijon mustard, but those are the only ingredients, making them easy to use on salads or to add flavor to poultry or seafood. Dress It Up Dressing is a Certified Women Owned Business and B Corp based in Maryland.

Dress It Up Dressing - Clean Ingredient Small Batch Dressing #whole30 #paleo #glutenfree #usalovelisted

Your Go-To Brand for Whole30 Approved Dressings, Sauces, Ketchup and Mayo

If you’re looking for marinades, dressings, sauces, ketchup, or Whole30 mayonnaise, look no further than Tessemae’s Whole30 Sauce Boss. Their dressings and ketchup are like drinkable – they’re that good.  It’s the perfect all-natural, handcrafted, sugar-, dairy, and gluten-free dressings and sauces. The base of all of their dressing, except the oil free ones, is olive oil, so the flavors really stand out. I like to use the dressing on salads or as a meat or seafood marinade. I love the fact that Tessemae’s only uses natural ingredients to make their dressings. They offer classics like Creamy Ranch and Lemon Garlic. Find them at your local Whole Foods, or online. NOTE: Not all their products are Whole30 compliant. 

Tessemae's Whole30 Sauce Package - Perfect Paleo Gift - Dairy and Gluten Free #usalovelisted #paleo #glutenfree

Delight Your Taste Buds

Rich, creamy, and nutty tahini is a perfect addition to many meals. You might know it as an ingredient in hummus, but it's much more versatile. It's great to use in dressing, smoothies, desserts, and sandwiches. Soom Foods Tahini is made with just one ingredient, Ethiopian grown sesame seeds. I find it to be one of the most rich and flavorful brands on the market. Soom bottles its products in New Hampshire in made in USA bottles. There are lots of recipes on Soom's website. The Roasted Brussel Sprouts With Lemon Tahini Sauce, is one of my favorites.

Vegan Gluten- Dairy-Free Whole30 Paleo Soom Tahini Paste #paleo #vegan #usalovelisted

Frontier Co-Op Spices are my absolute favorite spices because they are so fresh and true to flavor. These beautiful bottles make for a great gift and are a joy to use. Frontier Co-Op and Simply Organic support over 500 jobs in Iowa.

Frontier Co-Op Spices - American Made Paleo Gifts #paleo #nonGMO #usalovelisted

Real Salt is my favorite salt ever. It it the purest salt you’ll ever find. While iodized salt is allowed on the Whole30, it does have sugar added to it, typically in the form of dextrose. Real Salt on the other hand is ancient, unrefined sea salt that’s been harvested in Utah since 1958. It’s available in fine, coarse and kosher varieties. Real Salt also makes seasoning salts. I love the Organic Real Salt Seasoning Gift Box which includes one 4.75 oz. shaker of RealSalt, one 4.75 oz. Organic Garlic Salt, one 4.75 oz. Organic Onion Salt, and one 4.1 oz.Organic Seasoning Salt, which makes for a starter kit for the Whole30 challenge.

American Made Paleo Gifts - Real Salt Organic Seasoning Gift Box #usalovelisted

Healthy, Non-Processed, Naturally Occurring Fats

Nutiva, the world’s best-selling brand of organic coconut, now makes liquid coconut oil. Nutiva Liquid Coconut Oil is both organic and non-GMO. Unlike non-organic liquid coconut oil brands, there are no chemicals or filler oils used during this process, resulting in a clean, light coconut-flavored oil with no harsh aftertaste. Use this premium liquid coconut oil for cooking and baking up to 350°F.

American Made Paleo Foods and Gifts - Nutiva Organic Liquid Coconut Oil #whole30 #usalovelisted

Your Butter Replacement – Ghee (clarified butter)

Ghee is a dynamic superfood comprised of 10 main fatty acids including Omega 3, Omega 9, and vitamins A, D, E and K. We love Ancient Organics 100% Organic Ghee, made from pasture raised, grass-fed cows free of antibiotics, growth hormones and pesticide residue. Ancient Organics Ghee makes its ghee from award winning butter from small family farms in Northern California. Use ghee in place of butter, coconut, or olive oil, for anything from searing steaks to roasting vegetables.  With one of the highest flashpoints in the culinary world, Ghee is the supreme choice for sautéing, frying, baking, or any other high-heat application.

This ghee is one of our favorites and has a true taste with nutty and caramelized flavors and aromas, making them perfect for all your Whole30 recipes. 

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Ancient Organics Ghee 100% Organic Made in California #whole30 #organic #usalovelisted

Why Try to Buy American when doing your Whole30 grocery shopping

Whole30 is all about fueling your body with wholesome quality ingredients. All the time, but especially when you are hoping to get results from the Whole30 program, you want to be able to trust that what you see on the ingredient list is what you you are putting in your body. These American companies are often small, independent companies, manufacturing their products in the USA for the love of it, with a focus on quality. You could probably call them up and talk to them if you wanted to! Support these companies you can count on. As long as you are reading the nutrition labels anyway, also keep an eye out for “Made in the USA”.

Are you doing Whole30? Thinking about it? Let us know if the comments below!

Whole30 Paleo Jerky options



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Disclosure: This is a sponsored post which USA Love List is proud to share with you because, sponsored or not, we only share stuff we love.

Image Credit: Whole30