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What is face serum and why should you add it to your beauty routine? We give you the quick run down on the benefits of serum, and how to apply face serum under your foundation.
What is Serum?
A serum is a facial product that you might want to consider adding to your facial routine if you are having an issue with your skin, like redness, dark spots, blemishes, sun damage, or wrinkles for example. Serums contain important antioxidant vitamins and minerals that seep into the skin to target these specific skin issues. Serum ingredients penetrate directly into the skin, as opposed to sitting on the skin like most moisturizers. For this reason, apply face serum after cleansing, and before adding your moisturizer.
Serum vs. Facial Oil
Many don't even realize there is a difference between serum and facial oil, but there is. As mentioned above, a serum contains ingredients that are meant to penetrate the skin. Facial oils, on the other hand, contain ingredients that are heavier and sit on top of the skin (there are some lighter oils that might penetrate a bit). For this reason, facial oils should be applied after a serum, and before moisturizing. Don't miss our list of non toxic facial oils you can trust, made in the USA.
One of our editors first learned of Ashley Terry’s Grace Holistic Skin company while listening to a podcast and since then has become an advocate for the esthetician’s products. Not only does Terry make her amazing facial cleansers, masks, mists, and serums herself, but she also provides virtual coaching and consultations. Grace Holistic Skin carries two serums: an eye serum to help with inflammation and dark circles; and a facial soothing serum containing blue tansy essential oil and tamanu oil. Both are made with organic ingredients.
Jenuinely Pure Moisturizing Serum is made with organic sunflower oil, organic olive fruit oil, organic jojoba seed oil, squalane oil, organic rosehip seed oil, organic tamanu oil, lavender essential oil, and vitamin E. The squalane oil is derived from olives and it mimics some of our own bodies' natural oil. That's why this moisturizing serum absorbs so well. I love like how thick this oil is, so I prefer using it at nighttime. It has improved my skin's elasticity, dulled fine lines, hydrated my skin, and improved dullness.
Korina Naturals Face Serum for Oily and Acne Prone Skin is formulated with a special of oils including grape seed oil, jojoba oil, evening primrose oil, vitamin e, frankincense-, geranium-, and tea tree essential oil, that actually help keep your skin-producing oils in check. The blend of essential oils included in this oil contains anti-bacterial, anti-inflammatory, and astringent properties to aid in the reduction of blemishes and acne. This oil is a great one for balancing your skin's tone and decreasing the amount of oil your face produces.
Lauren Brooke Cosmetiques Organic Facial Serum is a perfect anti-aging serum for sensitive skin. This exquisite skin-tightening serum combines organic jojoba, evening primrose, rosehip and pomegranate oils for an anti-aging & anti-inflammatory, plus, pumpkin seed and sea buckthorn oils for their high vitamin C, E, and A content. Essential fatty acids deeply nourish and restore elasticity.
Mad Hippie makes its preservative-free skincare products in California, including its Vitamin C, Vitamin A, and Corrective Peptide serums. Shown is the Corrective Peptide Serum that’s made with naturally hydrating elements such as polyglutamic acid, ceramides, quinoa extract, and silver ear mushroom. It performs double duty: it reduces the appearance of sagging skin as well as enlarged pores. Shop the Mad Hippie website or find select items at Ulta and Amazon.
nyl Velvet Transformative Serum is a lovely, lightweight serum perfect alone for daytime use or to add to your nighttime facial creme for added hydration. The serum is the brand's most popular item, and I can see why. It's high in vitamin C and antioxidants to fight free radical damage that contributes to the formation of wrinkles. I noticed fine lines around my eyes and smile lines soften, and that my skin felt firmer. The frankincense, sandalwood, sage, and neroli essential oils are calming, and healing. A little goes a long way. It's made with 100% organic, vegan, and cruelty-free and gluten-free ingredients too.
Odacité Wild Carrot Serum Concentrate comes with a solid five-star customer review rating, and it's not surprising. It's made with two simple ingredients, cold-pressed certified wild carrot oil, and certified non-GMO vitamin E, to deliver concentrated anti-aging and anti-wrinkle benefits. If you're looking for age-defying and skin glowing benefits, this is your go-to facial oil. It's vegan, non-GMO, cruelty-free, gluten-free and made in California
Qet Botanicals Restoring Night Serum is perfect for skin in need of extra nourishment or moisture. This serum nourishes the skin gently and deeply and has ingredients that naturally mimic Retin-A, without the side effects of flaky skin and sun sensitivity. Immortelle and sea buckthorn berry oil are partners working together to balance the skin. They strengthen cells, reduce any scarring and irritation, and allow the inflammatory cycle to stop so healing can begin. Qet Botanicals is a special skincare line, hand-crafted from start to finish, without a single drop of synthetic chemicals. The line was founded by one woman, Lisa Brill. She and her team develop, manufacture, test, fulfill, package, and ship + share all of its handmade, plant-based treatment products from its private facility in Wisconsin.
While Rosacea Care focuses on those who struggle with rosacea, the company's products have universal use. The Reduce Redness Serum has been a customer favorite for over 20 years! Paraben-free, it contains willow herb, green tea extract, and grape seed extract to calm skin while also providing anti-aging benefits. It's a must-try!
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Angie Barnes is a Beauty and Style Editor showcasing American made products in her realistic advice, practical routines and reviews. She also serves up professional makeup and skin care services as a Licensed Esthetician in a busy salon.
I use serum every day and see a real difference!
What a great company. I’d love to try their serum for under my powder foundation – I bet it’d be awesome.
I just used my serum under my moisturizer and primer before putting on my liquid foundation. I LOVE this tip! It’s great to make sure your face is moisturized before applying makeup too.
I love that 10% of all sales go to cancer research and the care of cancer patients!